How to Pivot

14:00-14:20 Lecture + Discussion 14:20-16:00 Exercise

In this video you will learn the value of pivoting, after you realise that you have been heading on the wrong direction. Discuss with your mentors.

Video Transcript

The transcript of the video will help you refer to the knowledge you acquired. Read it, whenever you feel uncertain about the facts you have learned.


This is the time to pivot. Have you found enough customers for your project? Are your costs justified? Is it time to look for another customer segment? Are you prepared to change your product or the original idea? How should the lean canvas change? It may be time to find or talk to a different customer segment or to offer a different product. So, more customer development may be in order!