Customer Development through Social Media

9:00-9:30 Lecture + Discussion 9:30-13:00 Exercise

Apart from meeting your customers in person, there is a possibility to conduct customer development with the help of social media. This video will take you through the process and give you tips on how to do it. Discuss with your mentors.

Video Transcript

The transcript of the video will help you refer to the knowledge you acquired. Read it, whenever you feel uncertain about the facts you have learned.


Get out of the Building! We expect you to go out and find your customers. Alternatively, the team could stay in the room to find customers over the internet. You should come back with 10-20 customer interviews. Take copious notes, as you will need them in the near future.