Customer Development

16:00-16:30 Lecture + Discussion 16:30-18:00 Exercise

Watch the video carefully. It explains the value of customer development and how it should be conducted. There are definite dos and don’ts that you should fully understand before the interviews take place. Discuss with your mentors.

Video Transcript

The transcript of the video will help you refer to the knowledge you acquired. Read it, whenever you feel uncertain about the facts you have learned.


Mock customer development. This exercise involves the full participation of all the members of the team… and beyond. They should try to conduct customer development between themselves or with friends and family. Try not to take into account the results, as they are probably going to give you a false positive. Use this as an exercise, before you talk to actual potential customers. Share the results with the rest of the team.